In Nigeria, the United Bank for Africa’s Lifestyle and Entertainment channel, REDTV, has reiterated its support for the youth and creative industry as it recently sponsored the second edition of the African International Horror Film Festival held at the Alliance Francaise, Ikoyi, Lagos and Freedom Park.
The TV channel has produced some top hits such as Unintentional, Mighty, The Men’s Club Season 1-3, Our Best Friend’s Wedding, Inspector K, Assistant Madams, RedHot Topics, Hotel Boutique and a host of other entertaining content.
The three-day film festival involved panel sessions, discussions, and workshops centred around how culture drives African horror stories, creating sustainable opportunities in the film industry, and marketing strategies for independent filmmakers.
At the festival, Bola Atta, Executive Producer of REDTV, emphasised REDTV’s passion for cultivating creativity and youth empowerment, two vital elements in the entertainment world, especially now that content has become king.
Atta said, “At UBA and REDTV, we have a passion for supporting and creating the kind of content that will entertain and educate our viewers and give industry players the ability to become the best version of themselves.”
She added, “We at REDTV are consistently investing in the entertainment terrain to give our youth something to look forward to.”
Obinna Okerekeocha, Creative Director at REDTV, said that REDTV is doing its part to continually support young and emerging filmmaking talent in the continent, especially as the future of film in Africa is changing.
“Earlier this year, we stated that part of our strategy is to support the film ecosystem in Africa by empowering young and upcoming African filmmakers. We have done this by sponsoring various film festivals, including this African International Horror Film Festival,” he added.